Personal branding
A profile, positioning and presence on LinkedIn that warm up your network and build credibility with the people you want as clients.
Ghostwriting
Posts, newsletters and articles written in your voice, from the stories you tell us.
Be sought after.
Personal branding and marketing for founders and senior leaders in recruitment & executive search. We write and run your LinkedIn presence in your voice, so when a search comes up, clients come looking for you. You stay in the deals.
- Strategy and execution, handled
- Built around your niche
- Tracked and optimised weekly
You're great in the room. The pipeline is the problem.
Most recruitment founders win the work once they're in front of someone. The hard part is keeping a steady flow of the right people coming to you.
You know you need to be marketing. There just isn't the time for it, and there isn't a real strategy behind it. So when BD picks up, marketing is the first thing to slip, and the pipeline dries up right when you need it most.
Maybe you've had help with content before. Someone to write the odd post. But no strategy, no tracking, and no one keeping it optimised or holding it all together. It looked like marketing on the surface. It never brought leads.
Sound familiar?
- No time for marketing when you're billing and running the team
- Revenue that rises and falls with whatever search is active
- Outsourced content before, with no strategy, tracking or accountability behind it
- You know you need to be visible. It just never gets done
One engine. Every part working together.
No two plans look the same. We pull the right mix for your business, and the parts work as one system so you're covered on every side.
Inbound lead funnels
Lead magnets and capture systems that turn that visibility into real leads in your pipeline.
Outreach campaigns
Targeted BD lists and sequences that start conversations with the specific people you want to reach, even if they don't know you yet.
Mixed and matched to what your business needs. No fixed packages.
Strategy, writing and follow-up, run for you every week.
We don't hand you a few posts and disappear. We build the strategy, run it for you, track what's working and keep refining it.
Strategy first
We look at your niche, your audience and your goals, then build a plan for you. Never a template.
Content mining workshop
A recorded call where we pull out your stories, opinions and market knowledge. Everything we write starts there.
We write, you approve
Posts and newsletters in your voice. You review them, we make the changes and schedule them.
We track and refine
Every metric that connects to revenue, reviewed monthly. No vanity numbers, no guesswork.
From referral-dependent to a pipeline you can count on.
Where most founders start
- Leads dry up the moment BD gets busy
- Marketing sitting on your to-do list for weeks
- Revenue tied entirely to active searches
- Watching competitors build their brand while yours waits
Where Sought takes you
- A steady flow of warm inbound leads
- Marketing handed over completely and off your plate
- A personal brand that makes the right people come to you
- More time for the deals, the part that bills
What it's like on the other side.
Real recommendations from the recruitment founders we work with.
One client signed a senior search that came straight from their newsletter. That one fee covers their marketing for the year.
What truly sets Vee apart is her strategic mindset. She doesn't just execute, she brings insight, direction and genuinely valuable advice that elevates every project. She is, without doubt, a bit of a secret weapon.
Vee brings a calm, considered approach that makes working together feel like a true partnership. A rare blend of being utterly professional while also incredibly personable.
She understands that effective marketing must be both compelling and commercially focused. It needs to generate leads and support business growth. I have complete confidence in her approach.
Vee helped us get our marketing off the ground. Picked us up when we were a bit lost and gave us the tools and guidance to get going. Effective, a great teacher, and a joy to work with.
When we needed marketing support at short notice, Vee stepped in seamlessly and delivered far beyond expectations. The document she created looked incredible and needed barely any changes.
The team behind your name.
Vee started her career in recruitment and moved into marketing strategy, so every plan is built around pipeline. A small team that treats you like the only client.
Vee van der Merwe
Founder & StrategistThe strategy behind it all. Obsessed with optimisation in work and in life, and brings the same discipline to your pipeline as she does to the gym.
Alicia Nieman
Marketing ManagerThe content, design and craft behind everything you see. A creative through and through, who will fly off to a new country the second she gets the chance.
KR
Kerryn Routledge
Marketing SpecialistThe lead magnet and workflow queen. She builds the systems that turn attention into leads.
Ash
AI SidekickEveryone's assistant, digging up research and breezing through the admin faster than any of us. Runs on data, never coffee, and still hasn't asked for a day's leave.
Plus a bench of trusted specialists, brought in for the right brief rather than a one-size-fits-all team.
Sought After
Marketing for recruitment founders, once a month on LinkedIn. Marketing tips and tricks, the recruitment trends I'm seeing, and answers to the questions that come across my desk.
Subscribe on LinkedInQuestions founders ask
Will it sound like me?
Yes. Everything starts from your own stories in the content mining workshop, and you approve every post before it goes out.
How much of my time does it take?
One recorded workshop call, then reviewing drafts before they go out.
Do you use AI?
We use AI as a tool. Your stories, opinions and data stay your own, and our team reviews everything before it reaches you.
Who do you work with?
Recruiters and recruitment founders, mostly in executive and retained search, around the world.
Tell us where your pipeline's at.
No pitch and no pressure. A straight conversation about whether we can help, and what that would look like for your business.